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Nissan Facts Booklet, 1985 – Wrapping up the Change from Datsun to Nissan

August 29, 2014 by Greg

When Nissan Motor Company decided to change its brand from Datsun to Nissan in the US market, it was one of the most disastrous brand name shifts in history. In fact, the decision has been used as a case study in business schools worldwide of how NOT to rebrand a company.

In 1960, Nissan entered the US market using the old Datsun name — perhaps in part to counter the anti-Japanese sentiment that remained fresh in a post-war era. By 1981, the Datsun brand was strong in many other countries, even though the company was still selling vehicles under the name Nissan in Japan.

In the early 1980’s, the awareness level of Nissan in the U.S. was only 2% as compared to 85% for the Datsun name. In the fall of 1981, a decision was announced to change the name from Datsun to Nissan in the U.S. During the 1982-1984 model years, the products were changed gradually to implement the name change. For instance, 1982 models had “Nissan” on the grille, “Datsun” on the left of the trunklid and “Nissan” on the right. Other Datsuns simply had “by Nissan” included in their emblem. Some models switched completely in 1983, such as the Datsun 510 being replaced by the Nissan Stanza. For the 1984 model year, the name change transition was complete.

As a function of the change, Nissan Motor Corporation issued several documents to assist with the explanation of the name change – not just for the car buying public, but for its own employees.

The following brochure (and its accompanying introductory letter), is one such document… We’ve scanned this 1985 brochure from our collection to share with you – We hope you enjoy this little piece of Datsun history! [Click to reveal the full-size images]

Nissan_Facts_Booklet_1985 (1)

Nissan_Facts_Booklet_1985 (2) Nissan_Facts_Booklet_1985 (3) Nissan_Facts_Booklet_1985 (4) Nissan_Facts_Booklet_1985 (5) Nissan_Facts_Booklet_1985 (6) Nissan_Facts_Booklet_1985 (7) Nissan_Facts_Booklet_1985 (8) Nissan_Facts_Booklet_1985 (9)

Filed Under: Uncategorized

Datsun “slide chart” pocket calculators

August 19, 2014 by Greg

Long before the Internet, and even before the hand-held calculator, people needed a way to make quick calculations without doing a lot of mathematical computation. The slide rule, a 17th-century device, rapidly became the most commonly used calculation tool in science and engineering.

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The slide rule was the inspiration for countless pocket calculators, referred to as “slide charts.”

Typically made of cardboard or plastic, a slide chart was typically task-specific, and these handy devices could be tucked in a pocket for quick reference. For decades, the slide chart was the go-to gadget for engineering, aviation, photography, finance, construction, machine work, surveying, and even cooking!

An example of a common slide chart:
slide_chart_1

Of course, it goes without saying that there are people who collect these, and they’re still used in certain industries today. But we’re interested in Datsun collectibles, so here’s a few Datsun-specific slide charts that I think you’ll find interesting – Enjoy!

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datsun_side_bearing_shim_calculator_1

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Filed Under: Uncategorized

Datsun Fairlady Sports and Bluebird Road Test – Motor Trend, 1961

July 20, 2014 by Greg

In 1961, Motor Trend predicted, “Datsun will soon have a lot of Americans driving cars marked Made in Japan.” There’s no question they were right, and the road test they conducted on the Bluebird and Fairlady Roadster are pretty awesome to read, 53 years later!

1961 Datsun Fairlady Bluebird Road Test (1)1961 Datsun Fairlady Bluebird Road Test (2)1961 Datsun Fairlady Bluebird Road Test (3)1961 Datsun Fairlady Bluebird Road Test (4)1961 Datsun Fairlady Bluebird Road Test (5)1961 Datsun Fairlady Bluebird Road Test (6)1961 Datsun Fairlady Bluebird Road Test (7)

Filed Under: Uncategorized

Datsun 411 Sedan Road Test – Car and Driver, 1967

July 20, 2014 by Greg

In 1967, Datsun was still an unknown quantity to the American motoring public. Car & Driver reviewed the 1967 Datsun 411 in both sedan and wagon form – they proclaimed several of its virtues, while bemoaning other characteristics. Either way, it’s a great read for early Datsun enthusiasts!

Datsun_411_review_1967 (1) Datsun_411_review_1967 (2) Datsun_411_review_1967 (3) Datsun_411_review_1967 (4)

Filed Under: Uncategorized

Books About Datsuns!

July 19, 2014 by Greg

The following is a listing of books pertaining to Datsun vehicles over the years. Some may be out of print, but can often be found by searching ebay, Amazon, used bookstores, or even your local library!

How to Modify Datsun 510, 610, 240Z Engines & Chassis
Author: Bill Fisher & Bob Waar
Publisher: HP Books 1973
ISBN: 0912656093
datsun_books_2
How to Hotrod and Race Your Datsun
Author: Bob Waar
Publisher: Steve Smith Autosports 1984
ISBN: 0936834412
Description: A trimmed down version of the book above.
datsun_books_3
How to Modify Your Nissan and Datsun OHC Engine
Author: Frank Honsowetz
ISBN: 1555611605
datsun_books_4
How to Rebuild your Datsun L-series engine
Author: Tom Monroe
ISBN: 1555611591
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How to Keep Your Datsun L-Series Z-Series Nissan Alive
Author: Colim Messer
Publisher: John Muir Publications
Publication date: June 1986
ISBN: 031764890X
datsun_books_6
The UFO Back Issues Book
Publisher: Rex Jennett
Description: This is the complete collection of newsletters published by Rex Jennett, founder and president of the United Five-Ten Owners Club (UFO) from ’81 to ’89. This three-volume set contains over 600 pages of technical articles, photos, etc.

datsun_books_7
Datsun 510 Series Owner’s Workshop Manual
(Autobook 744), subtitled: 510 Series 1300, 1400, 1600, 1600SS
Author: by Kenneth Ball
Publisher: Autopress Ltd (England) 1973
ISBN: 0-85147-357-1
datsun_books_8
Datsun Service Repair Handbook 510, 610 & 710 1968-1976
Author: Alan Ahlstrand
Publisher: Clymer Publications 1978
ISBN: 0-89287-117-2
datsun_books_9
Datsun Tuneup For Everybody
Author: Paul Young
Publisher: Ten Speed Press, copyright 1980
ISBN: 0-89815-026-4
Description: This Datsun tuneup manual has been specifically designed to teach a person with absolutely no knowledge of auto mechanics exactly how to do a major tuneup on their Datsun (all models, 1968-1979). Each of the major steps of a complete tuneup is covered in detail. This book describes, step by step, what to do, exactly how to do it, and in addition, clearly illustrates each step with easy-to-follow diagrams.

datsun_books_11
Nissan Datsun: A History of Nissan Motor Corporation in U.S.A., 1960-1980
Author: by John B. Rae
ISBN: 0070511128
datsun_books_12
Illustrated Datsun/Nissan Sports Car Buyer’s Guide (Illustrated Buyer’s Guide)
Author: by John Matras
ISBN: 0760301360
datsun_books_13
The Stainless Steel Carrot
Author: by Sylvia Wilkinson
Publisher: Houghton Mifflin Co. 1973
ISBN: 0-395-17222-5
datsun_books_14
The Reckoning
Author: by David Halberstam
Publisher: William Morrow & Co. 1986
ISBN: 0-688-04838-2
Description: History of Nissan and Ford
datsun_books_15
The Japanese Automobile Industry
Author: by Michael Cusamano
Publisher: Council on East Asian Studies, Harvard Univ 1985
ISBN: 0-674-47256-X
datsun_books_16
The Complete History of the Japanese Car 1907 to the Present
Author: by Marco Ruiz
Publisher: Portland House 1986
ISBN: 0-517-61777-3
datsun_books_17
Petersen’s Complete Book of Datsun
Author: Edited by Al Hall
Publisher: Petersen Publishing 1975
ISBN: 0-8227-0117-0
datsun_books_18
Petersen’s Complete Book of Datsun No. 2
Author: Edited by Al Hall
Publisher: Petersen Publishing 1977
ISBN: 0-8222-5007-4
photo not available_1
Datsun 510 & 240Z (Japanese text)
Author: N/A
Publisher: Grand Prix (?)
ISBN: 87687-149-3 C2053 P1800E
photo not available_1
’72 Import Car Buyer’s Guide
Author: Edited by Hans Tanner
Publisher: Petersen Publishing Co. 1972
ISBN: (no ISBN)
Description: Has a few articles on ’72 model Datsuns plus a couple pages with pictures on BRE tuning.
datsun_books_21
The Complete Book of Japanese Import Cars- Toyota, Datsun, Colt, Mazda, Honda, Subaru
Author: Edited by Miles Schofield
Publisher: Petersen Publishing Co. 1972
Library of Congress Card Catalog # 72-89053
Description: Has Datsun model roundup, maint/tuneup specs, 510 and 240Z carb rebuilds, 4 pages of BRE racing/parts w/ pictures

photo not available_1
Hot Rod Yearbook No. 11
Author: Edited by Miles Schofield
Publisher: Petersen Publishing Co. 1972
Library of Congress Card Catalog # 62-53185
photo not available_1
Datsun Performance Guide and Catalog
Author: Edited by Stuart Yale
Publisher: Copyright 1971 Phase III Publications, LTD NY
ISBN: None
photo not available_1
Tuning Datsuns
Author: Paul Davies
Publisher: Speedsport Motorbooks (England) 1978
ISBN: 0-85113-086-0
datsun_books_22
Japanese Exotic Cars
Author: Jack Doo; Henry Rasmussen
Publisher: Motorbooks International Publishers & Wholesalers, Inc. 1989
ISBN: 0-87938-333-X
Description: Interesting book with lots of nice photos of early Japanese cars, Toyota 2000GT, 240Z, Roadster, and an outstanding two-page shot of the BRE 510

photo not available_1
Datsun Saloons of the 1970’s
Author: Compiled by Trevor Alder
Publisher: Transport Source Books, Ltd. 1995
ISBN: 1858472849
Description: Reprinted articles from Britain’s Motor magazine, one article on the Datsun 1600 sedan, and two articles on the factory works 1600SSS rally cars

datsun_books_23
Classic Japanese Performance Cars
Author: Ben Hsu
Publisher: CarTech
ISBN-10: 1934709883

If you run across a book that’s not listed here, please let us know – We’d love to include it in our listing. Email us at [email protected]!

Filed Under: Uncategorized

Datsun Key Identification Chart

July 18, 2014 by Greg

Finding a replacement key for your Datsun can be a challenge if you don’t know what to look for. Here’s a chart showing all of the correct keys, by model, for the Datsun lineup.

Datsun_Nissan_Key_Identification_Chart-page-001 Datsun_Nissan_Key_Identification_Chart-page-002 Datsun_Nissan_Key_Identification_Chart-page-003 Datsun_Nissan_Key_Identification_Chart-page-004


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Remembering Arthur Hughes and his Datsun 510

July 9, 2014 by Greg

“They don’t make ’em like they used to…”

As Datsun enthusiasts, we all know that the chances of finding an early Datsun 510 that is stock and unmolested is usually pretty impossible. While there are several examples of well-preserved stock 510’s in North America, there is one particular car that really stands out. We’d like to tell you more about this amazing car… but more importantly, we’d like to tell you the story that goes along with it.

On November 9, 1971, Arthur Hughes purchased a 1972 Datsun 510 4-door sedan from Brasso Datsun in North Vancouver (Canada’s largest Datsun dealer). The car was intended to be driven by his aunt, who, due to her age, could no longer drive a larger car. The 510 came with most of the available options: Automatic transmission, tinted glass, rear window defroster, AM radio, dual side mirrors, engine trouble light, complete undercoating, and radial whitewalls and several other options.

In January 1979, Arthur’s aunt passed away, but bequeathed the 510 to Arthur in her will. At that time, she had only put 7,000 miles on the odometer. Amazingly, even the factory-installed clear protective vinyl was still on the rear door panels.

 

Filed Under: Uncategorized

The Datsun Fuel Injection Bible – 200SX, 280Z, 280ZX, 810

July 9, 2014 by Greg

This factory-issued manual contains all the information you need to troubleshoot, maintain and service the fuel injection system on your 1975 to 1980 Datsun.

The manual covers fuel injection systems for the Datsun 810, the 200SX, and the 280Z and 280ZX.

The manual is broken up into sections for ease of use – Click the link for the section you wish to view.

Section 1 – Principles of Operation

Datsun EFI Fuel Circuit
Datsun Fuel Injection Air Flow
Sensor Inputs to Control Unit
The Cold Start System
EFI Electrical System

Section 2 – Datsun EFI Troubleshooting

EFI Quick Checks (without special tools)
EFI Multimeter or Volt/Ohm Meter Checks
Wiring Diagrams (All Models) 1975 – 1980
EFI Troubleshooting with Kent/Moore J25400 Analyzer

Section 3 – Adjusting EFI Settings

EFI Adjustments


Filed Under: Uncategorized

Datsun Competition Parts Catalog 1976 – Part 2

April 7, 2014 by Greg

Part 2 of “Datsun Competition Parts Catalog 1976” – Click here to return to Page 1!

Datsun-Competition-Parts-page-026 Datsun-Competition-Parts-page-027 Datsun-Competition-Parts-page-028 Datsun-Competition-Parts-page-029 Datsun-Competition-Parts-page-030 Datsun-Competition-Parts-page-031 Datsun-Competition-Parts-page-032 Datsun-Competition-Parts-page-033 Datsun-Competition-Parts-page-034 Datsun-Competition-Parts-page-035 Datsun-Competition-Parts-page-036 Datsun-Competition-Parts-page-037 Datsun-Competition-Parts-page-038 Datsun-Competition-Parts-page-039 Datsun-Competition-Parts-page-040 Datsun-Competition-Parts-page-041 Datsun-Competition-Parts-page-042 Datsun-Competition-Parts-page-043 Datsun-Competition-Parts-page-044 Datsun-Competition-Parts-page-045 Datsun-Competition-Parts-page-046 Datsun-Competition-Parts-page-047 Datsun-Competition-Parts-page-048 Datsun-Competition-Parts-page-049 Datsun-Competition-Parts-page-050 Datsun-Competition-Parts-page-051

Filed Under: Uncategorized

Datsun Pickups – Design and Manufacturing

January 27, 2014 by Greg

Datsun_Pickups_manufacturing-page-001
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Filed Under: Uncategorized

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