How Datsun Discovered America

In 1960, Nissan banished a rebellious executive to California. Once in the driver’s seat, Yutaka Katayama took off like nobody’s business. by David Halberstam, as […]


Nissan Facts Booklet, 1985 – Wrapping up the Change from Datsun to Nissan

When Nissan Motor Company decided to change its brand from Datsun to Nissan in the US market, it was one of the most disastrous brand name shifts in history. In fact, the decision has been used as a case study in business schools worldwide of how NOT to rebrand a company. In 1960, Nissan entered […]


Datsun Part Name Code Pocket Guide

Datsun published this handy little pocket guide back in the early 1970’s. These were typically carried around by Parts Department employees so that they could quickly and easily reference part numbers. Of course, after referring to the guide all day, every day, the numbers were often committed to memory. We figured you guys might like […]


Datsun “slide chart” pocket calculators

Long before the Internet, and even before the hand-held calculator, people needed a way to make quick calculations without doing a lot of mathematical computation. The slide rule, a 17th-century device, rapidly became the most commonly used calculation tool in science and engineering. The slide rule was the inspiration for countless pocket calculators, referred to […]


Datsun postage stamps?

Saint Vincent and the Grenadines is an island country lying within the Lesser Antilles, in the eastern Caribbean Sea. St. Vincent is situated in the Windward Islands at the lower end of the Caribbean chain, while the Grenadines comprise a chain of little islands and rocks between St Vincent and Grenada. In 1973, the island […]

Datsun Emissions Maintenance

1972 Datsun emissions maintenance, adjustments and warranty

Here’s some really cool documents that came with our 1972 240Z – I’ve scanned them to share with you guys. The brochure shows a breakdown of the maintenance required to keep the [very primitive] emissions equipment functioning properly. Since emissions equipment was a new “thing” for consumers, a letter from Nissan Corporate arrived soon after […]